Privacy Policy
How Sentinel North Advisory Inc. collects, uses, and protects your personal information in accordance with PIPEDA and Canadian privacy law.
1. Our Commitment to Privacy
Sentinel North Advisory Inc. ("Sentinel North," "we," "us," or "our") is committed to protecting the privacy of our clients, prospective clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Canadian provincial privacy legislation.
As a cybersecurity advisory firm, we understand the critical importance of data protection and hold ourselves to the highest standard of privacy practice.
2. Information We Collect
We collect personal information only when necessary and only through lawful means. The types of information we may collect include:
- Contact information: name, business email address, phone number, job title, and company name
- Inquiry information: the content of messages or inquiries you submit through our contact form
- Usage information: pages visited, time on site, referring pages, and browser type (collected via standard web server logs)
- Communication records: emails, call notes, and meeting records related to our advisory relationship
We do not collect sensitive personal information such as financial data, health information, social insurance numbers, or government identification through our website.
3. How We Use Your Information
We use your personal information only for the purposes for which it was collected, including:
- Responding to your inquiries and scheduling discovery calls
- Delivering the cybersecurity advisory services you have engaged us to provide
- Communicating relevant security advisories, industry updates, or service information (you may opt out at any time)
- Improving our website and services
- Complying with our legal obligations
We do not use your information for automated decision-making, profiling, or any purpose incompatible with the original reason it was collected.
4. Disclosure of Your Information
Sentinel North Advisory does not sell, rent, or trade your personal information to third parties. We may disclose your information only in the following circumstances:
- Service providers: trusted third parties who assist in operating our website or delivering our services, under strict confidentiality obligations
- Legal obligations: when required by law, court order, or governmental authority
- Business transfers: in the event of a merger, acquisition, or sale of assets, with appropriate privacy protections in place
- With your consent: for any other purpose with your explicit prior consent
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Inquiry data from non-clients is retained for a maximum of 12 months. Client records are retained for a minimum of 7 years following the conclusion of an engagement, as required for business and legal purposes.
Upon request, we will delete or anonymize your personal information, subject to any overriding legal retention obligations.
6. Security Safeguards
We implement administrative, technical, and physical security measures appropriate to the sensitivity of the information, including:
- TLS/SSL encryption for all data transmitted through our website
- Secure email communications
- Access controls limiting personal information to authorized personnel only
- Regular review of our security practices and privacy procedures
No method of transmission over the internet or method of electronic storage is completely secure. While we apply industry-standard protections, we cannot guarantee absolute security.
7. Cookies and Tracking
Our website uses minimal cookies strictly necessary for site functionality. We do not use advertising cookies, third-party tracking pixels, or behavioral analytics tools. Our web server may log standard access information (IP address, pages visited, browser type) for security and performance monitoring purposes. This information is not linked to any personal profile.
8. Your Rights Under PIPEDA
Under PIPEDA and applicable Canadian privacy law, you have the right to:
- Access: request a copy of the personal information we hold about you
- Correction: request that inaccurate or incomplete information be corrected
- Withdrawal of consent: withdraw consent to the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions)
- Complaint: file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca
To exercise any of these rights, please contact our Privacy Officer using the contact details below.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this policy indicates when the most recent revision was made. Material changes will be communicated through our website.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer:
Sentinel North Advisory Inc.
Privacy Officer
Toronto, Ontario, Canada
Email: support@sentinelnorthadvisory.ca
We will respond to all privacy inquiries within 30 days of receipt.